摘 要营运资金管理不善不仅会浪费资金，而且还可能无法偿还到期债务并导致破产。家电行业与我们生活息息相关，大型企业之间的竞争进入了激烈的状态产品质量，技术创新和完善服务的竞争在一定程度上反映了营运资金管理的绩效水平。本文以华帝股份有限公司为例，参考了国内外营运资金管理的文献分析和公司近五年数据分析的方法，从该公司营运资金管理的现状，并对近其流动资金规模结构和流动资金周转期进行了分析。华帝股份具有较好的营运资金管理能力，论文分别从其存货管理、应付账款和应收账款中分析并发现其不足之处，并提出一些相关的建议，加强价值链管理，为了让华帝股份有限公司在未来的运营上能更好更快的实现其价值的最大化，合理使用应付账款信贷，加强应收账款的回收以提高企业流动资金管理水平，实现企业价值最大化的目标并可以在市场竞争中成长可持续发展，希望也能给同行业的家电行业公司给到参考。关键词：存货管理 营运资金 价值链理论 AbstractPoorly managed working capital not only wastes money, it can also fail to repay due debts and lead to bankruptcy. The home appliance industry is closely related to our lives, and competition among large enterprises has entered a fierce state. The competition of product quality, technological innovation and perfect service reflects the performance level of working capital management to a certain extent. This article takes Vantage Co., Ltd. as an example, referring to the literature analysis of domestic and foreign working capital management and the company's data analysis methods in the past five years, from the current status of the company's working capital management, and on its current liquidity scale and liquidity turnover The period was analyzed. Vantage shares have good working capital management capabilities. The paper analyzes and finds its deficiencies from its inventory management, accounts payable and accounts receivable, and puts forward some related suggestions to strengthen value chain management. In future op...
