I粤港澳大湾区人身保险产品比较研究【摘要】我国各级政府十分重视大湾区人身保险产品的发展，粤港澳大湾区是内地、香港和澳门之间的“沟通桥梁”，推动大湾区人身保险产品发展的同时也带动了两岸三地在人身保险方面的合作交流。本文旨在探讨粤港澳大湾区人身保险产品面临的机遇和挑战，通过文献研究法和案例分析法，结合粤港澳大湾区人身保险产品实际情况进行比较分析，从而提出完善粤港澳大湾区人身保险产品的相关建议。研究结果显示粤港澳大湾区面临着人身保险产品缺乏竞争力、跨境保险理赔服务水平有待提升、资源聚集优势不明显、人身保险产品定位不清晰等挑战，因此必须采取相关措施推动粤港澳大湾区人身保险产品的发展。【关键词】粤港澳大湾区；人身保险；产品比较IIComparative Study of Life Insurance Products in Guangdong, Hong Kong and Macau Greater Bay Area[Abstract] As the Central Government, Guangdong Province and the Hong Kong and Macao Special Administrative Region Governments advance the development of the Greater Bay Area, the interconnection and development of the life insurance industry between the three sides of the strait will become more common. This article aims to explore the opportunities and challenges faced by Guangdong, Hong Kong and Macao Greater Bay Area life insurance products, through literature research and case analysis, combined with the actual situation of Guangdong, Hong Kong and Macau Greater Bay Area life insurance products for comparative analysis, in order to propose improvements to Guangdong, Hong Kong and Macau Bay Area Related recommendations for life insurance products. The results of the study show that the Guangdong-Hong Kong-Macao Greater Bay Area faces challenges such as the lack of competitiveness of life insurance products, the improvement of the level of cross-border insurance claims services, the inadequate resource aggregation advantage, and the unclear positioning of life insurance products. The...
