中国平安财产保险股份有限公司广东分公司车险渠道改革的研究摘 要车险作为我国财产保险业的重要支柱险种，其经营发展状况直接关系到我国财产险业做大做强目标的实现。如何促进车险市场的快速健康发展，全面提升保险公司经营车险的核心竞争力已经成为各家保险公司都在考虑的问题了。第一章是介绍了本文的研究背景及意义，研究的方法及内容。第二章主要是中国平安集团的简介；中国平安财产保险股份有限公司的介绍；中国平安财产保险股份有限公司广东分公司的介绍。第三章主要是对广东省车辆保险市场中传统销售渠道分析，进一步分析了车辆市场现状、车辆保险市场需求的、车辆保险市场中传统销售渠道、竞争对手渠道管理的。第四章主要是广东省分公司车辆保险销售渠道改革的分析，对新渠道改革进一步做了详细的介绍，例如改革的模式、在改革过程中遇到的问题分析。还有改革后取得的成果。总之进一步深化车险渠道化改革需要解决和关注哪些问题，如何进一步深化和推进车险渠道化改革，是保险业需要认真思考和探索的重要问题。关键词： 中国平安；渠道；车险 IAbstractChina's property insurance industry in auto insurance, as an important pillar of insurance, the business is directly related to the development of the property insurance industry in China's bigger and stronger goals. How to promote rapid and healthy development of auto insurance market, to raise the overall insurance companies auto insurance has become a core competence of the insurers are considering the issue.The first chapter describes the background and significance of this research, research methods and content.The second chapter is mainly because China Ping An Group's profile; China Ping An Insurance Company of the introduction; China Ping An Property & Casualty Insurance Co., Ltd. Guangdong Branch introduction.Chapter III, Guangdong Province, mainly for vehicle insurance market, the traditional sales channel analysis, further analysis of the vehicle market situation, market demand, vehicle insurance, vehicle insurance market, the traditional dis...
