诚信营销对格力电器的发展影响研究 工商管理专业

I诚信营销对格力电器的发展影响研究内容摘要进入 21 世纪以来，随着社会日新月异的变化，伴随着贸易全球化和互联网时代的到来，企业与企业之间有关品牌、荣誉以及信誉之间的竞争也愈发激烈。诚信是我国中华民族的传统美德，是全体人类都共同遵守的道德原则。众所周知，诚实守信可以升华我们的道德水平，假若社会各界人士都能够坚持诚信原则，那么对我们全球的社会经济稳定化发展有着重大的意义。而对于企业来说，诚信营销是生存发展的立足之根本，是建立品牌辉煌世界的必要之需。对于“让世界爱上中国制造”的格力电器来说，诚信营销更是对企业发展尤为重要的。本文选取了格力电器作为研究对象，对论文的选题、相关文献以及研究方法构成了论文的主要环节并对研究对象进行了分析。关键词：诚信营销；发展；企业；格力电器IIResearch on the influence of credit marketing on the development of gree electric applianceAbstractIn the 21st century, with the rapid change of the society, the globalization of trade and the advent of the Internet era, the competition between enterprises on brand, reputation and reputation has become more and more intense. Honesty is the traditional virtue of the Chinese nation and the moral principle that all human beings abide by. As we all know, honesty and trustworthiness can sublimate our moral level. If people from all walks of life can adhere to the principle of integrity, it is of great significance to the stable development of our global social economy.And for enterprises, the integrity of marketing is the basis for survival and development, is the establishment of brand brilliant world necessary. For "let the World Fall in love with china-made" GREE ELECTRIC APPLIANCES, the credibility of marketing is particularly important for enterprise development. In this paper, we choose gree electric appliance as the research object, the main link of the paper is made up of the topic, relevant literature and research methods,...