I大数据背景下网易危机公关研究内 容 摘 要在面对如今这个风险社会，企业所面临的危机也层出不穷，美国经济学家菲克普曾对前 500 强的总裁进行专项调查，数据表示有 80%的人认为企业危机的存在和发生是必然的，其中有 14%的人表示经历过严重危机。既然危机无法避免，就需要提高企业信息判断能力、危机预警能力以及危机公关能力。本文以大数据背景为依托，梳理国内外对于危机公关的研究概况，列出大数据背景下对于危机公关的影响，一方面突显大数据背景带来的机遇，另一方面揭露大数据背景带来的挑战。通过回顾网易裁员事件，运用数据信息加以佐证该事件对网易产生影响的严重性，以文献研究法、案例分析法、问卷调查法进一步分析网易危机公关手段，检验问题所在。以知名危机公关专家游昌乔提出的关键点危机公关 5S 原则为理论依据，并针对性给出建议措施。关键词：大数据；危机；危机公关IIResearch on Netease Crisis Public Relations under the Background of Big DataAbstractIn the face of the risk society nowadays, enterprises are facing the crisis also emerge in endlessly, American economist fick's special investigation of the President of the top 500, data represents 80% of the respondents believe that corporate crisis is inevitable, 14% said they received a serious crisis since the crisis is inevitable, you need to improve the ability of enterprise information judgment crisis warning and crisis public relations capacity. Based on the background of big data, this paper combs the research overview of crisis public relations at home and abroad and lists the impact of big data on crisis public relations. On the one hand, it highlights the opportunities brought by the background of big data, and on the other hand, it reveals the challenges brought by the background of big data。By reviewing netease layoffs, using the data and information to support this event the seriousness of the impact on netease, with literature research case analysis, the questionnaire ...
