摘 要现代社会信息社会中，互联网企业竞争压力越来越大，因此我们在互联网背景下研究分析客户管理营销，借此为初创企业顺利度过初期发展阶段提供一种方式。本文使用查阅相关文献以及案例研究的方式对客户管理模式进行剖析，了解基本的理论知识，解释初创企业适用此营销方式的原因。基于互联网背景下的北京字节跳动科技有限公司，结合互联网环境下的特点，使用信息技术和互联网技术来协调企业的客户管理营销，并与服务交互，这非常适合互联网环境下的企业发展需求。本文以北京字节跳动科技有限公司为例进行案例分析，对公司产品研究等方式对现在的客户管理营销的优势和问题进行了阐述和解释。关键字：客户关系，字节跳动，客户管理营销AbstractIn the modern society information society, the Internet enterprise competition pressure is bigger and bigger, therefore we under the Internet background research analysis customer management marketing thus provides a way for the start-up enterprise to pass the initial stage smoothly.This paper uses the method of consulting relevant literature and case study to analyze the customer management mode, understand the basic theoretical knowledge, and explain the reasons why start-ups apply this marketing method. Based on the Internet Beijing under the byte beat Co., Ltd., combined with the characteristics of the Internet environment, the use of information technology and Internet technology to coordinate the enterprise's customer management marketing, and interaction with the service, which is very suitable for the under the Internet environment. This paper takes Beijing Byte Beat Technology Co. Ltd,as an example to carry on the case analysis, to the company product research and so on way to the present customer management marketing superiority and the question has carried on the elaboration and the explanation.Key words: Customer relationship, Byte beat, Customer management marketing 目 录摘 要...................
