奥利奥的实时营销策略研究 摘 要随着实时营销在市场经济中占据越来越重要的位置，本论文从研究的背景意义方面、实时营销策略的相关理论内容及研究方法等方面进行了浅述；讲述奥利奥的市场营销发展历程及相关环境及奥利奥的实时营销策略，并对所处环境进行了简要分析，评估了实时营销策略对国内相关行业的影响价值。本文通过对实时营销策略进行相关要素的价值分析，以期寻找适合“奥利奥”的实时营销策略。在构建企业营销战略的过程中，以积极的市场营销策略进行具体工作的支持。采用的研究方法主要为案例法、文献归纳法、实证调查研究方法、供应链价值管理法 SWOT 市场分析法和目标价值跟踪法。最终希望在市场产品整体供大于求的情况下，寻找一种促进营销规模扩大的积极策略。关键词：实时营销；奥利奥；产品市场；营销策略IAbsractWith real-time marketing to occupy an increasingly important position in the market economy, This paper studies the significance in terms of background, the relevant theory and research methods, real-time content marketing strategies were described shallow ； About Oreo marketing developed process and related environmental and Oreo real-time marketing strategies and a brief analysis of their environment assess the real-time marketing strategies for the domestic industry's impact on the value.In this paper, the value of real-time marketing strategy analysis of relevant factors finds a suitable "Oreo" real-time marketing strategy. In the process of building enterprise marketing strategy carry out aggressive marketing strategies to support specific work. Research method used primarily for case law, literature inductive method, empirical research methods, supply chain value management method SWOT analysis and target the market value of tracking method. In the case of the final hope the overall product market oversupply, looking for a scale to promote a positive marketing strategy.Key words: Real-time marketing; Oreo; product marketing; ma...
