大数据背景下跨境电子商务发展模式研究 市场营销专业

1大数据背景下跨境电子商务发展模式研究摘要：大数据的广泛应用，使传统出口贸易遇冷，出口电商逆势高速增长。与传统电子商务模式相比，大数据背景下的电子商务发展模式也面临着一系列挑战，选择合适的模式成功转型，也是这个快速发展时期的关键。本文以大数据为背景,研究跨境电子商务发展的新模式、新策略,以此推动我国跨境电子商务的快速发展。本文旨在，阐述大数据的特征、趋势，了解跨境电子商务发展的现状以及存在的问题，浅析大数据背景下的跨境电子商务模式，研究提出跨境电子商务发展模式在大数据平台、提高服务质量、建立服务系统完善人才培养机制等方面的建议。关键词：大数据；跨境电商；商务模式 2Research on Development Mode of Cross-border E-commerce Under Big Data Background（Graduate 2018，International Trade，Oriental College OF Fujian Agriculture And Forestry University）Absrtact: Wide application of big data, so that the traditional export trade cold, export electric dealers trend of rapid growth. Compared with the traditional e-commerce mode, the development model of e-commerce under the background of big data is confronted with a series of challenges, and it is also the key of the rapid development period to choose the appropriate mode. Based on the big data, this paper studies the new mode and strategy of the development of cross-border electronic commerce, in order to promote the rapid, development of Cross-border E-commerce in China. This paper aims to expound the characteristics of big data, trends, to understand the current situation of Cross-border E-commerce development and existing problems, analysis of big data in the context of Cross-border E-commerce model, research on Cross-border e-commerce development model in big data platforms, improve service quality, establish service systems, improve personnel training mechanism and so on.Key words: big data; cross-border electricity quotient; business model3引言分析...