城乡大学生消费行为分析及比较研究-以咸阳师范学院为例摘 要消费是伴随人们一生的持续行为，它向人们展示的社会意义具有非常丰富的价值。大学生是我国消费的主体人群之一，对我国的社会经济发展有重要意义，因此，我们很有必要深入研究大学生消费行为。通过对咸阳师范学院在校大学生消费行为的调查数据分析，可以得出生源地不同的大学生消费行为在消费方式和消费内容上存在一定差异，经济条件和环境不同是导致这些差异出现的主要原由。当前大学生在消费方面还存在很多问题，城镇和农村都存在非理性消费的情况。因此，我们的社会、学校、家庭都应该积极创造健康安全的、适合当前大学生的消费环境，引导城乡大学生 树立正确的消费观念，对他们的消费技能进行科学合理的教育。关键词：城乡大学生；消费行为；差异；AbstractConsumption is the continuous behavior of people's life, it shows the social significance of rich and profound value. College students are one of the main groups of consumption in China, which is of great significance to the social and economic development of our country. Therefore, it is necessary for us to deeply study the consumption behavior of College Students. According to the survey data analysis of the undergraduates ' consuming behaviors in the University of Xianyang Normal University, it can be concluded that the consumption behaviors of college students in urban and rural areas differ in the content of consumption funds and consumption, and the main reasons are the differences between urban and rural economic conditions and environment, family income, consumption habits, the demand .Therefore, Our social school family should actively create a healthy and safe, is a college student consumption environment, to guide college students to establish the correct concept of consumption, their consumption skills for scientific and rational education.Key words: Urban and rural students; Consumer behavior; Difference一、前 言消费是人们赖以...
