摘 要进入第二十一世纪以来,电子商务日益渗透到企业管理的各个领域。在电子商务是改变传统产业的时候,物流产业也受到了影响。到目前为止,电子商务与物流的关系越来越密切密切。一方面,电子商务对物流活动产生了重大影响。电子商务的迅速发展,带来了物流流通的变革,使传统物流配送逐渐向信息化、现代化、社会化一系列先进技术方向发展。另一方面,物流业对电子商务的影响是不容忽视的,电子商务的发展也迫切需要新的物流配送系统的支持 。因此,电子商务下物流及其管理,是需要特别研究的新领域。本文从电子商务与物流管理相结合的角度,系统地研究了企业物流营销战略发展的需要和发展机遇。 本篇论文主要论述了基于电子商务之下的物流业营销的理念,随着社会的发展、经济的进步,电子商务的购物方式日益进入人民的生活中。对电子商务有重要影响的我国物流要与时俱进,这样才能更好的为电子商务服务。在未来,物流营销的模式也会越来越普及,物流业也会将其运用到实际的操作中,使得真正的理论与实践相结合,促使物流业更好的发展。本文的局限是由于对于物流营销的研究还不深刻透彻,还有许多要提高以及改善的地方。【关键词】电子商务;物流营销;联合营销ABSTRACTEnter twenty-first Century, e-commerce increasingly permeated all areas of business management. In the electronic commerce is changing the traditional industries, logistics industry also has been influenced. Up to now, the relationship between electronic commerce and logistics —I—more closely. On one hand, the electronic commerce on logistics activity produces major effect. The rapid development of electronic commerce, brings the current domain change, make the traditional logistics to the informatization, modernization, socialization of logistics development. On the other hand, the logistics industry to the electronic commerce influence can not be ignored, the development of electronic commerce is also an urgent need for the new logistics and distribution support. Therefore, under the electronic commerce logistics and its management, in particular the need to stud...