电脑桌面
添加小米粒文库到电脑桌面
安装后可以在桌面快捷访问

An Analysis of Advertising Language

An Analysis of Advertising Language_第1页
1/48
An Analysis of Advertising Language_第2页
2/48
An Analysis of Advertising Language_第3页
3/48
An Analysis of Advertising Language AcknowledgementsHere and now, I extend my sincere thanks to all those who have helped me to make this a better thesis than it would otherwise have been. Among them, I would like to show my heartfelt thanks and enormous gratitude to Professor Xi Yaxian, my supervisor, for her insightful guidance and earnest help all through the searching, analysis and paper-writing stages. I really appreciate her painstaking perusal of this thesis and valuable counsel for the advance in it. And it has been a great privilege and pleasure to work with and learn from her.In addition, the author also wants to extend her thanks to all the teachers at the Language School, especially Professor Lu Naisheng, whose enlightening instruction and insightful theory have guided me through the past three academic years and all the way to the completion of this thesis. Finally, I would like to thank all of the people who have given me love and support. It is a pleasure to dedicate this thesis to them all. Contents内容提要………………………………………….………………………………1Abstract……………………………………………..……………………………..2 Chapter I Introduction1.1 1.1 Background………………………………….….……………………………..11.2 1.2 Previous Studies……………………………….……………………………...11.3 1.3 Sources and Methodology…………………….………………………………31.4 1.4 Overview of Advertising……………………….……………………………..3 Chapter II Advertising Elements2.1 Headline.…………………...………..…….….………………………….……72.1.1 Definition of the Headline.……….………..…………………………….…..72.1.2 Function of the Headline..…………….…….……………………………….82.2 Body Copy…………………………………….………………...

1、当您付费下载文档后,您只拥有了使用权限,并不意味着购买了版权,文档只能用于自身使用,不得用于其他商业用途(如 [转卖]进行直接盈利或[编辑后售卖]进行间接盈利)。
2、本站所有内容均由合作方或网友上传,本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺!文档内容仅供研究参考,付费前请自行鉴别。
3、如文档内容存在违规,或者侵犯商业秘密、侵犯著作权等,请点击“违规举报”。

碎片内容

An Analysis of Advertising Language

确认删除?
VIP
微信客服
  • 扫码咨询
会员Q群
  • 会员专属群点击这里加入QQ群
客服邮箱
回到顶部