An Examination and Discussion of Problems and Counter Measures in Yunnan Management of Tourist Attractions—Take Wild Elephant Valley Park of Xishuangbanna for Example

An Examination and Discussion of Problems and Counter Measures in Yunnan Management of Tourist Attractions—Take Wild Elephant Valley Park of Xishuangbanna for Example AcknowledgementsFirst and foremost I am grateful to my supervisor Yu Bo. Without her professional and selfless guidance, I couldn’t complete this paper well. She always patiently helps and cares for me. Then I extremely will appreciate my classmates. They are all my second teachers. When I get into trouble, they will actively and proactively give me a hand. They encourage me all the time. They also teach me one thing: Never give up, believe yourself! Next I can’t thank enough my college. It offers me a comfortable and excellent environment to study. Under the comprehensive education, I learned how to conduct myself and study well through four years. In the end, thanks my family for everything you’ve done for me.You give me great support and respect my choice. ContentsAbstract (English version)Abstract (Chinese version)Chapter One IntroductionChapter Two Literature Review2.1The Concept and Status of Tourist Attractions 2.2 Management of Tourist Attraction 2.2.1 Manpower Resource 2.2.2 Quality and Competitiveness 2.2.3 Price 2.2.4 Tourist Capacity 2.2.5 Strategic Planning 2.2.6 Marketing 2.3 Perception and Choice 2.4 Challenge and FutureChapter Three Serving Management 3.1Tourist Goods 3.1.1 Great Internationally-known First-class Brand 3.1.2 Features of Peoples and Region 3.1.3 Memorial Characteristic and Artistry 3.1.4 Theme, Variety, Standard and Level 3.1.5 Branch and Advertising 3.2 ServingChapter Four The Management Problems in Xishuangbanna Wild Elephant Valley Park 4.1Types of Tourist Attraction 4.2The Brief Introduction of The Xishuangbanna Wi...