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关于企业工商管理发展方向的探析 On the Development Direction of Enterprise Business Administration摘要随着市场经济的深入发展，企业所面临的发展环境也发生了很大的变化，市场竞争更加激烈。要提升我国企业的市场竞争力，结合当前发展实际，积极研究企业工商管理的改进措施，促进我国企业的健康发展。企业如果想要有一个长足健康的发展，企业内部的管理非常的重要，论文主要对企业工商管理的现状进行分析，体现企业工商管理的作用，促进企业企业跟上时代发展的步伐，提升管理水平，实现国际化。关键词：企业；工商管理；经济发展IAbstractWith the further development of the market economy, the development environment faced by enterprises has also undergone great changes, and the market competition has become more intense. To improve the market competitiveness of Chinese enterprises, in light of the current development reality, we will actively study measures to improve the business administration of enterprises. Promote the healthy development of Chinese enterprises. If an enterprise wants to have a rapid and healthy development, the internal management of the enterprise is very important. The thesis mainly analyzes the current situation of enterprise business management, embodies the role of enterprise business management, promotes enterprises to keep pace with the development of the times, and improves their management level. Internationalization.Key words：Enterprises; Business administration; Economic developmentII目 录一、 引言................................................1二、 企业工商管理现状.....................................3（一） 企业缺乏健全的管理制度...................................3（二） 企业经营模式适应性比较差.................................3（三） 缺乏明确的工商管理目标...................................3（四） 缺乏品牌化意识...........................................4三、 工商管理对企业发展的作用.............................5（一） 工商管理...