“互联网+农业”模式下农产品营销策略研究摘要：自从进入二十一世纪以来，依托着科技革命的浪潮，互联网在全世界得到了普及，尤其在最近的十年里，电子计算机进入了家家户户，互联网已经在各个领域深深融入生活中，促进社会进入网络经济的阶段。经过嫁接互联网，将互联网与传统农业相结合，使传统农业得以提升，能达到农业生产的效率化和科学化，借用互联网平台营销农产品不只有利于农产品的比较快速脱销而且有利于农产品塑造品牌知名度，更加方便的做到了农业生产的标准化，行业中间环节有效减少不少，降低了运营成本，使得营销入口廉价高效，产品经营模式越来越简单，生产各环节的信息更加公众化。为了探索网络农业在传统农产品营销模式中的有效策略，本文探讨了网络农业的有效策略。通过一个实际案例，进行探索研究。关键字：科技革命 互联网 传统农业 标准化 1Abstract: Since the beginning of the 21st century, relying on the wave of scientific and technological revolution, the Internet has gained worldwide popularity. Especially in the recent decade, with the advent of electronic computers into every household, the application of the Internet has penetrated into various fields of life , To promote social stage into the network economy. By grafting the Internet, combining the Internet with traditional agriculture, transforming and upgrading traditional agriculture, agricultural production can be more efficient and scientifically implemented. Marketing of agricultural products using Internet platforms not only facilitates rapid elimination of agricultural products but also facilitates the establishment of brands of agricultural products Visibility, you can more easily achieve the standardization of agricultural production, effectively reduce the intermediate links in the industry, reduce operating costs, to create a cheap and efficient marketing portal, and in the Internet model of product management model to upgrade more simple, more information in all aspects of pro...
