浅谈五星级酒店营销摘要:在这个经济高速发展的时代，五星级酒店也变得越来越多，所以他们之间的竞争也越来越激烈，如果想要保证自己的酒店可以在地位，那么就一定要制定出一套属于自己的适合自己的营销方案，然后再结合实际情况进行操作，这样就可以使得自己的酒店变的越来越壮大。本文主要阐述了五星级酒店的经营策略方面的知识，最后再经过总结让我们对营销有了更深的了解。Abstract: In this era of rapid economic development, five-star hotels are becoming more and more, so the competition between them is becoming more and more fierce. If you want to ensure that your hotel can be in a position, then you must formulate a set of marketing programs that belong to your own, and then combined with the actual situation to operate, so that you can make your hotel more and more. Expand. This article mainly elaborates the knowledge of five-star hotel management strategy. Finally, we have a deeper understanding of marketing through summary.目录一、引言..........................................................................................................................................3二、高星级酒店服务业现状...........................................................................................................3三、国内酒店业的发展的特点.......................................................................................................3四、酒店市场营销的概念以及特点................................................................................................44.1 酒店营销概念.............................................................................................................................44.1.1 酒店营销的四个含义..............................................................................................................54.2 酒店营销的特点.........................................................................................................................5五、酒店营销学的研究对象、内...
