金坛刻纸的创意营销目录 摘要：..............................................................21 绪论..............................................................31.1 研究对象.....................................................31.1.1 金坛刻纸的简介.........................................31.2．金坛刻纸市场分析...........................................31.2.1 政府搭台，优化发展环境.................................31.2.2 创新载体，积极拓展市场.................................32.1 研究目的.....................................................32.1.1 金坛刻纸的创发展营销...................................32.营销创新的相关理论基础............................................42.1 营销理论.....................................................42.1.1 4P 理论................................................42.1.2 4C 理论................................................42.1.3 4R 理论................................................52.2 营销创新理论.................................................52.2.1 营销创新的概念.........................................52.2.2 营销创新的基本类型.....................................53.民间手工艺营销创新现状及存在问题..................................63.1 金坛刻纸营销现状.............................................63.1.1 重于模仿，创新力不足...................................63.1.2 盲目促销，缺乏营销规划.................................63.2 金坛刻纸营销创新存在的问题...................................63.2.1 营销观念落后...........................................63．2.2 营销手段简单..........................................73.2.3 创新能力缺乏...........................................74.金坛刻纸营销创新模式的构建........................................74.1 金坛刻纸营销方式的创新.......................................74.1.1 网络营销...............................................74.1.2 零库存营销.............................................84.1.3 事件营销...............................................84.2 金坛刻纸营销组...
