房地产营销策划——地产项目制胜的关键 摘要：近年来我国房地产业的进展势头越来越迅猛，行业间的竞争也越发的激烈。为了能使自己的企业在市场内占有一席之地，并猎取利润使企业有进一步的进展，开发商纷纷开始意识到房地产营销策划的重要性。本篇文章从房地产营销策划的基本概念和内容入手，阐述了房地产营销策划中存在的误区、对策及进展，并结合具体项目案例的实际运用予以进一步分析。关键词：房地产 房地产营销 营销策划AbstractRecent years, the impetus of real estate development in our country has become more and more swift and violent. The competition of real estate also has become much intense. In order to makes the own enterprise has a position in the market, makes profit and the enterprise will go step further development, the proprietors of real estate begin realizing that the tactics of marketing is very important in competition. This paper begins from the idea of real estate marketing, comes up to the tactics of the marketing implementation content, further elaborated marketing of the real estate project implementation which exists question、countermeasure and development ,and make the union concrete project case application.Key words: real estate marketing of real estate tactics of marketing引言改革开放二十多年来，我国的住房改革一直在不断地深化，房地产市场得以逐步进展壮大起来，2025 年，我国经济承接着2025 年的稳健进展轨迹，继续演绎高增长态势。因此，作为国民经济支柱产业的房地产业也顺势而动，在拉动经济增长中依旧扮演着重要的角色。然而随着房地产市场的迅猛进展，房地产行业的竞争也日趋激烈。房地产营销作为房地产开发中的一个重要环节和手段，也越来越受到开发商们的重视。在现代市场经济条件下，那些能够在竞争中取胜的房地产开发商，就是因为了解市场，了解目标群体的需求后，根据市场需求开发房地产项目，从而最终猎取利润或占领市场，并促进了企业的不断进展。但目前许多开发商还都缺乏以顾客为导向的理念，推向市场的住宅并不符合市场所需。市场营销策划是连接市场需要和项目开发建设的中间环节，是...
