本科毕业答辩论文中国家用汽车市场现状及营销对策本科毕业设计(论文)设计(论文)题目: 中国家用汽车市场现状及营销对策摘要当今社会，汽车工业已经成为了国民经济的领军人物。最近，国家为了激活汽车工业先后出台了各项有利政策，国内外汽车厂商在这种形势下再一次聚焦中国市场，围绕各种利好政策展开了新一轮的汽车竞赛。 本人基于对汽车行业的浓厚兴趣，经过各方面的调查讨论论证，围绕“分析问题-发现问题-解决问题” 这一思路对中国家用汽车市场的现状及营销对策作了较为深刻的讨论和论证，期间着重对当前汽车厂商营销环境及营销中存在的问题作了重点剖析，最后针对性的提出了具体的营销对策。中国家用汽车市场现状及营销对策 关键词：中国家用汽车；汽车营销环境；汽车营销对策China's Domestic Car Market Situation And Marketing StrategyABSTRACTToday's society, the automobile industry has become a leader of the national economy.Recently, In order to activate the national automotive industry has introduced various favorable policies, domestic and foreign automobile manufacturers in this situation once again focused the Chinese market, focusing on a variety of positive policies for a new round of car race.I based on the strong interest in the automotive industry, after all aspects of research argues that the focus on "analysis of the problem - found the problem - to solve the problem," the idea of China's domestic auto market and the marketing strategy of the current situation made the more profound research and demonstration, focus during the current marketing environment for automotive manufacturers and marketing issues that exist in the focus of analysis, and finally focus on a specific marketing strategy.Keywords：China's Domestic Car；Automotive Marketing Environment；Automotive Marketing Strategies目录一、导论………………………………………………………………………………………………………….1二、中国家用汽车市场现状及进展概况……………………………………………………...
