招 商 手 册 加盟 Sprandi 品牌做个成功的特许经销商广州斯沃恩体育用品有限公司Sprandi(斯普兰迪)中国总代理2003.04.01前言....................................................................................................4关于 SPRANDI 品牌......................................................................5品牌简介.........................................................................................5产品介绍.........................................................................................51.服装.........................................................................................62.鞋类.........................................................................................6品牌定位.........................................................................................6SPRANDI 产品系列..........................................................................7价格定位.........................................................................................7销售终端模式.................................................................................7销售网络及核心策略简介.............................................................8SPRANDI 品牌发展展望..................................................................8SPRANDI 品牌优势分析...............................................................8一.品牌优势.................................................................................8二.成本优势.................................................................................9三.服务优势.................................................................................9四.管理优势...............................................................................10五.SPRANDI 品牌 2003 年营销推广计划..................................10六.应对策略...............................................................................11七.工作重点...............................................................................11加盟 SPRANDI 品牌...