论文题目：中小企业第三方电子商务模式探究专 业：电子商务（文） 摘 要随着互联网的进展，电子商务得到了广泛的应用，第三方电子商务模式更是因其独特的优势给我国中小企业带来了巨大的应用价值，其前景非常宽阔。然而，我国第三方电子商务模式还处在起步阶段，各方面的进展存在很多不足，一定程度上又限制了中小企业进展。为此，本文首先提出了第三方电子商务的内涵、特点、分类及其应用价值，其次运用 SWOT 分析法分析了中小企业应用第三方电子商务的优势、劣势、机会和威胁，说明第三方电子商务模式适合中小企业，中小企业只有充分发挥自身优势把握时机，克服自身不足，规避风险，才会充分发挥第三方电子商务的作用，促进企业持续进展。再次分析了国内外第三方电子商务的现状及我国中小企业应用第三方电子商务存在的问题，并提出应用策略和进展前景，最后结合案例分析得出第三方电子商务模式是中小企业快速、健康、可持续进展的必由之路。[关 键 词] 中小企业；第三方电子商务模式；第三方电子商务平台；SWOT 分析[论文类型] 应用讨论Title: Study on third-party e-commerce mode of Small and medium-sized enterprisesMajor: Electronic commerce (article)Name: Xie Minmin Signature: ____________Supervisor: Yun Xiaohong Signature: ____________ABSTRACTWith the development of the Internet, e-commerce has been widely applied, third-party e-commerce mode is due to its unique advantages to small and medium-sized enterprises in China has brought great application value, its prospect is very wide. However, China's third e-commerce is still at the beginning, there are many aspects of development, to a certain extent and restricted the development of small and medium-sized enterprises. Therefore, this paper first puts forward the third e-commerce connotation, characteristics, classification and application value, secondly with SWOT analysis of the small and medium-sized enterprises of electronic commerce application third-party strengths, weaknesses, opportunities and threats, third-party e-commerce mode for small and m...
