目 录第一章 总 论.............................................................................3一、项目摘要..........................................................................3二、可行性讨论报告编制依据............................................................3三、综合评价和论证结论................................................................3四、问题与建议........................................................................3第二章 项目背景............................................................................3一、项目提出的背景....................................................................3二、项目建设的必要性..................................................................3第三章 建设条件............................................................................3一、项目概况..........................................................................3二、项目建设的有利条件................................................................3三、主要障碍因素及解决方案............................................................3第四章 建设单位基本情况....................................................................3一、建设单位概况......................................................................3二、研发能力..........................................................................3第五章 市场分析与销售方案..................................................................3一、市场分析..........................................................................3二、产品生产方案......................................................................3三、销售策略和营销模式................................................................3四、销售队伍和销售网络建设............................................................3第六章 项目建设方案........................................................................3一、项目建设任务与规模................................................................3二、建设规划与布局...........................
