摘 要随着社会的进展,网络越来越显得重要,人们更同意呆在家里了解世界的变化而不同意踏出家门。想要让人们离开这种乏味生活,商家发现开动物园是很好的选择,可以放松心情,还可以感受大自然的美好。为了使动物园进展的更好,商家必须对动物园进行宣传,将动物园信息通过网络传到千家万户,吸引客户踏出家门、前来参观,从而提高自己知名度。我将利用网络传播速度快的特点把动物园网站品牌打响,让客户了解动物园是做什么之余还可以看到动物园的物种的样子。同时,通过网络的推广和内部系统管理,可以实现成本低、效率高的管理模式。可以说建站不但是方便客户,而且方便动物园企业管理。关键字:网站;宣传;进展 AbstractWith the development of the society, the network is more and more important, people are more willing to stay at home and know the world of change and don't want to step out of the house. Want to let people leave this boring life, the businessman found open zoo is a good choice, can relax the mood, also can feel the beauty of nature. In order to make better the development of the zoo, the businessman must carry on the propaganda to the zoo, the zoo information through the network to families, step out of the house, to attract customers to visit, so as to improve their popularity. I will take advantage of the characteristics of the network transmission speed the zoo website brand, let the customer know the zoo is what to do and can see the look of the species of the zoo. At the same time, through the network marketing and internal management system, can realize low cost, high efficiency management mode. Can say site is not only convenient customer, enterprise management and convenient to the zoo. Key words:website;propaganda;development目 录一、 网站设计背景...................................................3(一)网站设计背景..............................................3(二)目的与意义.............................