镇江高专ZHENJIANGCOLLEGE广告文案策划便携式手机电池文案策划Mobile phone battery copy planning学院名称:财经商贸学院专业班级:营销 15学生姓名:刘凤香学号:1508022142025 年 10 月目录目录................................................................................................................21 写作背景......................................................................................................42 项目调查......................................................................................................52.1 问卷调查................................................................................................................53 市场分析......................................................................................................63.1 环境........................................................................................................................63.2 政府环境................................................................................................................63.3 人口环境................................................................................................................63.4 技术环境................................................................................................................64 消费者群分析..............................................................................................74.1 消费者分析............................................................................................................74.1.1 顾客群..........................................................................................................74..1.2 接受度.........................................................................................................75 竞争者分析..................................................................................................85.1 主要竞争者............................................................................................................85.1.1 ...