目 录第 1 章总 论......................................................................................................................................11.1.项目背景与概况......................................................................................................................11.2.主要技术经济指标................................................................................................................111.3.问题与建议............................................................................................................................12第 2 章项目投资环境与市场讨论....................................................................................................132.1.投资环境分析........................................................................................................................132.2.区域房地产市场分析............................................................................................................152.3.销售预测................................................................................................................................232.4.营销策略................................................................................................................................26第 3 章建设规模与项目开发条件....................................................................................................283.1.建设规模................................................................................................................................283.2.项目概况现状........................................................................................................................283.3.项目建设条件........................................................................................................................29第 4 章建筑方案................................................................................................................................354.1.设计依据....................................