目 次主旨......................................................................................................Ⅳ中文摘要.................................................................................................Ⅴ1 はじめに..............................................................................................12 経営理念の共通点...................................................................................12.1 従業員を管理の仕方.................................................................................22.1.1 稲盛和夫の「敬天愛人」..................................................................32.1.2 李嘉誠の「人を基にする」...............................................................32.1.3 従業員の利益を守る........................................................................32.2 協力経営の理念.......................................................................................42.2.1 稲盛和夫の「自他両利」..................................................................42.2.2 李嘉誠の「相手の利益を配慮する」..................................................42.2.3 他社の利益を配慮する.....................................................................52.3 ブランドを樹立の筋道..............................................................................62.3.1 稲盛和夫の「社会還元」..................................................................62.3.2 李嘉誠の「社会に奉仕する」............................................................72.3.3 社会への貢献する............................................................................72.4 総括.......................................................................................................83 中国民営企業への啓示.............................................................................83.1 民営企業の概念と管理上の不足.................................................................83.2 民営企業への展望..........................................................