目 录第一章 自然特征及区位条件..................................11.自然地理特征..........................................12.区位条件..............................................2第二章 社会经济背景........................................31.行政变更..............................................32.人口..................................................33.居民生活情况..........................................44.社会治安..............................................4第三章 旅游资源现状、等级、特色及容量......................41、旅游资源现状......................................42、旅游资源特色.........................................93、旅游容量.............................................94、资源等级............................................10第四章 客源市场调研分析与定位.............................111.磁器口旅游客源市场现状分析...........................112.旅游市场需求分析.....................................153.旅游市场定位.........................................164.旅游客源市场开发建议.................................17第五章 旅游规划理念.......................................191.指导思想.............................................192.规划依据.............................................193.规划原则.............................................204.规划总目标...........................................225.规划分期.............................................22第六章 旅游总体布局.......................................231.旅游布局的目的.......................................232.旅游布局原则.........................................243.旅游功能分区.........................................24第七章 旅游活动产品设计...................................271.旅游活动产品开发现状.................................272.旅游活动产品开发方向定位.............................283.旅游活动产品开发方案.................................284.旅游线路设计.........................................29第八章 旅游项目建设内容和规模.............................301、项目建设原则............