目 录第一章 项目概况.................................................11.1 项目名称....................................................................................................11.2 项目性质....................................................................................................11.3 项目单位....................................................................................................11.4 主要建设内容............................................................................................11.5 总投资及资金来源....................................................................................11.6 效益情况....................................................................................................11.7 编制依据及范围........................................................................................2第二章 项目背景及建设必要性.....................................32.1 项目背景....................................................................................................32.2 建设必要性................................................................................................4第三章 市场分析及销售方案.......................................63.1 市场分析....................................................................................................63.2 销售方案....................................................................................................83.3 市场风险分析............................................................................................9第四章 项目选址与建设条件......................................104.1 项目选址..................................................................................................104.2 建设条件..................................................................................................10第五章 建设方案................................................135.1 建设规模.................................................................................