目 录第一章 总论.....................................................................................11.1 项目概况.................................................................................11.2 报告编制依据和范围.............................................................21.3 项目单位概况.........................................................................31.4 综合评价.................................................................................4第二章 项目建设的背景及必要性.................................................52.1 项目建设背景.........................................................................52.2 项目建设的必要性.................................................................7第三章 市场分析及销售方案.......................................................103.1 市场分析...............................................................................103.2 市场前景分析.......................................................................143.3 项目产品 SWOT 分析..........................................................153.4 项目产品市场定位...............................................................173.5 销售方案...............................................................................17第四章 厂址选择和建设条件.......................................................194.1 厂址选择...............................................................................194.2 建设条件...............................................................................19第五章 产品方案与建设规模.......................................................235.1 产品方案...............................................................................235.2 产品性质...............................................................................235.2 建设规模...............................................................................24第六章 工艺技术方案...................................................................256.1 工艺技...
