湖南商学院营销策划方案 内容摘要 招聘通作为 58 同城的主要产品，刚进入长沙市场时，它的定位是帮助广阔中小企业进行网络招聘，随着这些年网络招聘市场的不断进展，招聘通不断做出价格和内容上的调整，目标群体也在不断扩大。但是在很多企业看来，58 同城相比智联招聘，前程无忧太年轻，不是专业的招聘网站。因此，提高 58 同城的知名度，扩大影响力至关重要。本文中在进行市场分析、环境分析、SWOT 分析、STP 分析的基础上，制定了这次的 VIP 用户观影会活动策划以及长沙理工大学招聘会，旨在帮助公司提升品牌知名度及认可度，赢得更多的市场份额。 58 同城，观影会，长沙理工大，关键字：校园招聘会 湖南商学院营销策划方案 ABSTRACT Recruitment as the main product of 58 city, has just entered the market in changsha, its orientation is to help the small and medium-sized enterprise network recruitment, with the continuous development of network recruitment market over the years, recruitment makes the adjustment on the price and the content, target groups is also growing. But in many enterprises, it seems, 58 city compared to zhaopin, 51 job too young, not professional recruitment website. As a result, raiseing public awareness of 58 city, expanding the influence is very important. This article is based on the market analysis, environment analysis, SWOT analysis and STP analysis.It is on the basis of the VIP users viewing will activities planning and recruitment of changsha university of science and technology, is designed to help the company improve brand awareness and recognition, to win more market share. Key words : 58 city, viewing, changsha polytechnic, campus recruitment 湖南商学院营销策划方案 目 录 一、策划背景及意义 ................................................................................................................. 1 （一) 策划背景 ...............................................................................................
