大学校园餐饮外卖经营分析(17 页)Good is good, but better carries it.精益求精，善益求善。目 录一、高校校园餐饮需求市场分析..................................................2二、大学校园快餐外卖店经营模式的构想....................................3（一）创新理念.....................................................................................................................................................3（二）经营模式简介.............................................................................................................................................3三、营销战略分析.......................................................................5（一）市场调查结果.............................................................................................................................................5（二）营销战略选择——SWOT 分析...............................................................................................................7（三）基本竞争战略选择——五力分析...........................................................................................................8四、营销推广策略.......................................................................9（一）市场拓展策略.............................................................................................................................................9（二）产品策略..................................................................................................................................................10（三）价格策略..................................................................................................................................................11（四）渠道策略..................................................................................................................................................11（五）促销策略..............................................................................................................................................
