题目欧派家居集团股份有限公司家居产品美国出口计划书目录....................................................................1..................................................................1....................................................................2........................................3................................................................3................................................................3................................................................3................................................................3........................................4.......................................4.........................................................5........................................................5................................................5....................................................................5....................................................................6....................................................................6....................................................................6..........................................................7............................................................7................................................................7................................................................7................................................................8..................................................................8............................................................8............................................................9............................................................9....................................................................9...................................................................10...............................................................10...............................................................10...................................................................11...................................................................12.................................................................13欧派家居集团股份有限公司家居产品美国出口计划书摘要:一直以来，美国都是中国家居出口的最主要的市场，同时也是中国最大的家居出口国，这一切得益于中国改革开放，特别是入世以后进入全球一体化进程，也得益于中国家居人的自强不息奋力拼搏。本文将以行业第一的欧派为例，出口美国市场。本文分析美国家居产品消费市场现状及发展趋势，运用PEST分析法，SWOT分析法等分析工具，找出欧派家居进入美国市场的品牌竞争力。并为其进入美国市场制定了营销计划，包括产品、价格、渠道、促销等多方面的策略。关键字：美国、出口、营销、策略OPPEINgroupLimitedbyShareLtdclothingAmericaexportplanAbstractForalongtime,theUnitedStatesisChina'smainexportmarketofhousehold,isalsoChina'slargestexporterofhousehold,thisisallthankstoChina'sreformandopeningup,especiallyaftertheWTOentryintotheglobalintegration,alsobenefitedfromChina'shousehold,withanunyieldingstruggle.ThisarticlewilltaketheindustryfirstOPPEIN,forexample,exportAmericamarket.ThispaperanalyzesthecurrentsituationanddevelopmenttrendofAmericanhouseholdproductconsumptionmarket,usingPESTanalysis,SWOTanalysisandotheranalysistoolstofindoutthebrandcompetitivenessofOPPEINintotheAmericamarket.AndforitsentryintotheAmericamarkettodevelopamarketingplan,includingproducts,prices,channels,promotionsandotheraspec...
