摘 要随着社会不断进展，人们的生活水平不断提高，消费观念随之改变。现在大多消费者都很忙碌，很少有时间去商店等场所选择商品和了解商品，电子商务的兴起解决了这个难题,给市场带来了新的契机，也向传统营销提出了新的挑战.所以讨论其消费心理是必不可少的，因为它直接影响到电子商务的经营效果和进展空间，假如更深化透彻的了解，一定可以促进电子商务良性、快速的进展。首先要从电子商务消费者的类型上了解，然后针对不同心理的变化趋势 ，找到解决的方案。关键词：电子商务;消费者心理；策略AbstractPeople’s living standards has been improved along with the continuous development of society,consumer attiudes changed as well.Currently most of consumers are very busy and don’t have time to shopping in store for choosing and investigate goods.Commerce helps to solve this problem and bring new opportunity to the market,also challenged the traditional marketing 。Under this situation,it is necessary to analyze the consumption psychology ，because it directly impacted the e-commerce on its development of the space and the management result。It will accelerate the fine and fast development of e—commerce with in—depth understanding 。 First of all identify the e-commerce consumer types,and find out the solution contraposing to different psychological change trend.Key words：E—commerce；consumption psychology;strategy目 录摘 要.................................................................1Abstract...............................................................2目 录.................................................................3浅谈电子商务中的消费心理...............................................5第 1 章 绪论...........................................................5第 2 章 电子商务模式下的消费者.........................................52.1 网上消费者的需求特点..........................................52。1。1 反向扩展性............................................52。1.2 更...
