XX 产品市场调研报告(模板）拟稿审核批准签 名日 期目 录1.调研报告提要..............................................................................31.1.调研背景现状分析.....................................................................31.2.调研方案实施.........................................................................31。3。 调研范围及目的.......................................................................31。4。 调研概况描述.........................................................................32.产品市场细分..............................................................................32。1.产品应用及功能特点...................................................................32.2.市场的容量分析.......................................................................32。3.消费模式.............................................................................32.4.产品的生命周期.......................................................................32。5.进展趋势的预测.......................................................................33.客户需求调研..............................................................................43.1。客户群体及布情况调查.................................................................33.2。客户的需要与欲望（NEEDS ＆ WANTS)分析..................................................43。3.客户需求数据分析解释.................................................................43.4。客户购买行为分析.....................................................................43.5.客户价值转移分析.....................................................................54。竞争对手调研..............................................................................54.1.主要竞争对手概况.....................................................................54.2。竞争对手的业务分析...................................................................54.3.不同竞争者市场的竞争力分析...........................................................54.4。竞争产品分析...
