远程教育学院毕业设计（论文）题目企业产品创新管理探讨学习中心江苏无锡专业工商管理层次专升本学生王咏艳班号学号Y1081483016指导教师答辩日期北京科技大学北京科技大学远程教育本科毕业设计（论文）摘要随着全球经济一体化的深入和科学技术的飞速发展企业之间的竞争变得越来越来激烈直接且企业之间的竞争主要体现为产品之争特别是新产品的竞争因此新产品开发的成败已成为企业生存与发展的关键当前我国许多企业已经意识到了产品创新的重要性并积极投入资源进行新产品项目开发但创新效果都并不理想究其原因存在着技术市场等方面的客观条件缺陷导致创新效果不好但更重要的是主观上企业对产品创新项目进行管理的能力较弱没有根据企业所处的产品创新状况去选择合适的创新管理模式。如何对产品创新进行有效的管理怎样正确选择良好的产品创新管理模式并使其得以贯彻实施是企业能否顺利实现产品创新的目标使新产品满足市场需要的前提条件在当代激烈的市场竞争中企业进行产品创新时所处的内外条件存在着诸多的差异企业技术创新能力的差异产品创新时机创新战略导向以及创新时技术变化程度等的不同使企业处于不同的产品创新状况与此相应企业应该选择与之相符的产品创新管理模式保证产品创新的成功。关键词：产品创新，创新管理，管理模式I北京科技大学远程教育本科毕业设计（论文）AbstractWiththeglobaleconomicintegration,in-depthandscientificrapiddevelopmentoftechnology,competitionamongenterprisesbecamemoretodirectandintensecompetitionbetweenenterprisesoftheproductsespeciallyfornewproductscompetitivedevelopmentofnewproducts,thereforesuccessorfailurehasbecomethekeytoenterprisesurvivalanddevelopmentofourcountrymanycompanieshaverealizedtheimportanceofproductinnovationandactivelyinvestinnewproductinnovationandprojectdevelopment,butresultsarenotsatisfactoryreasonfortheexistenceoftechnologymarketsandotheraspectsoftheobjectiveconditionsofdefectleadtoinnovativeresults,butmoreimportantly,poorsubjectiveenterpriseprojectmanagement,productinnovationweaknobasisinplaceofthebusinesstochoosetherightproductinnovationstatusofinnovationmanagement.Howtoeffectivelymanageproductinnovation,howwellthecorrectchoiceofproductinnovationmanagementandenablethesmoothimplementationoftheenterprisetoachievetheobjectivesofproductinnovationtomakenewproductstomeetmarketneeds.Keywords：productinnovation,innovationmanagement,managementII北京科技大学远程教育本科毕业设计（论文）目录摘要····················································································IAbstract······················································································II目录·················································································III绪论····················································································1一、企业产品创新的基本理论····························3（一）产品创新的含义····································3（二）产品创新的特点····································3二、我国企业产品创新管理发展现状············5（一）产品创新发展现状·······························5（二）企业产品创新管理面临的主要问题·······...
