创业计划书范文甲壳质材料讨论＆开发有限责任公司本案例为首届“挑战杯”全国大学生创业计划大赛金奖作品。请参照其内容.目 录1。 执行摘要........................................................41.1. 公司描述...................................................41。2。.......................................................市场41。3.投资与财务.................................................41.4. 组织与人力资源.............................................52. 项目背景........................................................52。1.产业背景...................................................52。2.产品概述...................................................52。3。...................................甲壳质可吸收缝合线的优点62。4.甲壳质应用前景.............................................63. 市场机会........................................................63。1.市场特征...................................................63。2.市场细分...................................................73.3 销售渠道分析.................................................73.4 竞争分析.....................................................84.公司战略..........................................................94.1 总体战略.....................................................94.2 进展战略.....................................................95。市场营销........................................................115。1 目标市场 (Target Market）..................................115。2 产品和服务.................................................115。3 价格（Price）..............................................115。4 销售渠道（Place）..........................................125.5 推广策略(Promotion）........................................125.6 市场开发与进入..............................................136.生产管理.........................................................146.1 生产要求....................................................146。2 厂址选择...................................................146.3...
