重庆现代商业广场整体商业运营方案目 录第一部分 前 言 1
背 景 ··································· 42
目 的 ··································· 43
方案的涉及出发点 ·························· 54
方案说明 ·································· 6第二部分 市场研究 1
GDP ······································ 72
GDP 的构成 ································ 83
居民消费价格指数 ·························· 104
固定资产投入 ······························ 115
社会消费品零售总额 ························ 126
居民消费能力 ····························· 157
人口及人口发展状况 ························ 188
重庆未来发展规划及重大事件影响分析 ········· 259
零售业趋势及商业地产发展趋势 ··············· 3110
重庆商圈现状及商圈发展趋势 ·············· 37第三部分 项目概要 ······················· 46第四部分 项目 SWOT 分析 ·················· 53第五部分 项目定位及定位思想 1
商圈战略定位 ······························· 582
项目战略定位 ······························· 603
企业文化 ·········
