红河县哈尼族民族服饰电子商务营销模式研究摘要电子商务主要是基于互联网技术，所开展的系列商务活动。在电子商务平台中，可以进行商品信息的发布、网上支付以及网上订购等多种功能。电子商务的快速发展与普及，能够有效地缩短商品流通的中间环节，从而使企业的经营成本下降。电子商务作为一种全新的营销渠道，将会成为服装企业产品销售的重要方式。本文以红河县哈尼族服饰为例，首先概述课题的研究背景、研究意义；然后对相关理论进行概述，包括电子商务与营销模式的界定等；第三部分，重点分析红河县哈尼族民族服饰的电子商务营销模式；第四部分提出红河县哈尼族民族服饰电子商务营销模式发展的建议。关键词：民族服饰；电子商务；营销模式Research on E-commerce Marketing Mode of Hani ethnic dress in Honghe CountyAbstractE-commerce is mainly based on Internet technology, a series of business activities carried out. In the e-commerce platform, it can be used for the release of commodity information, online payment, online ordering and other functions. The rapid development and popularization of e-commerce, It can effectively shorten the intermediate link of commodity circulation, thus reducing the operating cost of enterprises. This article takes the Hani nationality clothing of Honghe county as an example, first summarizes the research background, the research significance, and then carries on the summary to the related theory, including the definition of the electronic commerce and the marketing model, and so on In the third part, the author analyzes the E-commerce marketing mode of Hani ethnic costume in Honghe County, and puts forward some suggestions on the development of E-commerce marketing mode of Hani ethnic costume in Honghe County in 4th part.Keywords: national costume; electronic commerce; marketing model一、目录绪论................................................................................................................................1第...
