07期乐购团队计划书皖西乐购贸易公司创业计划书创业团队：乐购团队时间：2012年11月07期乐购团队计划书目录第一章：执行概要1.1项目背景..............................................................................................................11.2公司业务简介......................................................................................................11.3市场经营理念.....................................................................................................21.5公司经营方式.....................................................................................................21.6行业及市场.........................................................................................................31.7营销与策略.........................................................................................................3第二章：企业描述2.1公司成立时间与形式........................................................................................42.2企业股东结........................................................................................................42.3企业发展简史....................................................................................................52.4企业经营范围....................................................................................................52.5企业使命............................................................................................................52.6企业宗旨............................................................................................................52.7法律地位与所有权.........................................................................................6第三章：产业分析3.1产品和服务设计初衷........................................................................................83.2产品和服务具体描述........................................................................................83.3SWOT分析........................................................................................................83.4产品类别...........................................................................................................93.5经营模式...........................................................................................................93.6发展战略...........................................................................................................93.7竞争分析..........................................................................................................1007期乐购团队计划书第四章：市场分析4.1产业前景分析..................................................................................................114.2竞争者分析.....................................................................................................11第五章：营销计划5.1提要................................................................................................................145.2现状与分析.....................................................................................................145.3产品策略.........................................................................................................145.4营销战略........................................................................................................15第六章：管理团队与公司结构6.1组织与管理............................................................
