重庆现代商业广场整体商业运营方案目录第一部分前言1.背景···································42.目的···································43.方案的涉及出发点··························54.方案说明··································6第二部分市场研究1.GDP······································72.GDP的构成································83.居民消费价格指数··························104.固定资产投入························2······115.社会消费品零售总额························126.居民消费能力·····························157.人口及人口发展状况························188.重庆未来发展规划及重大事件影响分析·········259.零售业趋势及商业地产发展趋势···············3110.重庆商圈现状及商圈发展趋势3··············37第三部分项目概要·······················46第四部分项目SWOT分析··················53第五部分项目定位及定位思想1.商圈战略定位·······························582.项目战略定位·······························6043.企业文化···································614.业态定位···································635.主体定位···································646.功能定位···································667.市场定位···································6758.形象定位···································69第六部分项目规划与布局1.资产处建议与规划规模确定···················702.业态组合及分布······························723.项目物业规划及改造··························826第七部分运营管理纲要1.组织机构····································872.招商运营····································883.营销策略····································914.管理理念····································937第八部分项目投资、经营绩效分析（概算）1.项目投资概算·······························942.年度经营绩效概算···························963.年度经营费用概算···························984.五年财务流量分析··························1005.物业价值变现及变现能力分析8·················102题后记说明···································104重庆现代广场整体商业运营方案第一部分：前言1．背景·重庆市江北区国有资产经营管理有限责任公司(以下简称“国9资委”)在江北区观音桥商业步行街所属项目“现代广场”为大型综合性商业项目，共分A、B、C、D四个区域。本方案另综合考虑原观音桥农贸市场纳入整体规划之中，共有商业（裙楼）建筑面积约234722平方米（未含农贸市场部分）。·重庆盎然实业有限公司与国资委共同协商，就上述项目的商业部分（以下简...
