招商手册加盟Sprandi品牌做个成功的特许经销商广州斯沃恩体育用品有限公司Sprandi(斯普兰迪)中国总代理前言............................................................................................................................................4关于SPRANDI品牌..........................................................................................5品牌简介...............................................................................................................................5产品介绍...............................................................................................................................51．服装................................................................................................................................62．鞋类................................................................................................................................6品牌定位...............................................................................................................................6SPRANDI产品系列..........................................................................................................7价格定位...............................................................................................................................7销售终端模式....................................................................................................................7销售网络及核心策略简介........................................................................................8SPRANDI品牌发展展望..............................................................................................8SPRANDI品牌优势分析..............................................................................8一．品牌优势....................................................................................................................8二．成本优势....................................................................................................................9三．服务优势....................................................................................................................9四．管理优势..................................................................................................................10五．SPRANDI品牌2003年营销推广计划...................................................10六．应对策略..................................................................................................................11七．工作重点..................................................................................................................11加盟SPRANDI品牌........................................................................................11SPRANDI专卖店投资分析.....................................................................12市场分析.............................................................................................................................12SPRANDI产品线极其发展方向...........................................................................13SPRANDI专卖店投资分析.......................................................................................13赢利模式...........................................................................................................................13投资预算与利润分析(以中等城市为例)............................
