家上新生活广场项目咨询策划报告（二〇〇六年三月）目录导言.......................................................................................................................................11.0北京宏观经济环境分析...................................................................................................21.1国内生产总值..................................................................................................................................21.2零售总额..........................................................................................................................................41.3居民可支配收入..............................................................................................................................41.4小结..................................................................................................................................................62.0北京市商业市场研究.......................................................................................................72.1零售商业现状及发展趋势..............................................................................................................72.2专业批发商业现状及发展趋势......................................................................................................92.3商业地产供求态势........................................................................................................................102.4商业地产分类型发展情况............................................................................................................162.5新型商业形态发展情况................................................................................................................182.6小结................................................................................................................................................193.0亚奥地区商业市场分析.................................................................................................203.1区域内独体商业物业类型............................................................................................................203.2区域内底商物业类型....................................................................................................................204.0项目条件及环境分析.....................................................................................................224.1项目基本指标................................................................................................................................224.2地段及交通....................................................................................................................................234.3可视性............................................................................................................................................254.4区域人口分析................................................................................................................................254.5区域商业市场研究........................................................................................................................264.6小结................................................................................................................................................335.0项目定位与产品策划..........................................
