我国烟草行业发展概况VIP免费

第一章烟草行业概述........................................................41.1行业定义.............................................................41.1.1烟草制品的相关名词和术语........................................41.1.2烟草工艺的相关名词和术语........................................41.1.3现阶段国内卷烟类型..............................................61.1.4重点卷烟工业企业................................................61.2烟草的主要类型和品种.................................................71.2.1晾烟............................................................71.2.2晒烟............................................................8第二章国外烟草业发展现状及趋势............................................82.1国外烟草业发展现状...................................................82.2国际烟草业的发展趋势................................................102.2.1混合型、低焦油型、淡香型卷烟将会逐步占据主流市场...............102.2.2向全球化、垄断化方向加快发展...................................102.2.3烟草产业和主要烟草市场将加快向发展中国家转移...................102.2.4加速向公司化、自由化、民营化、市场化方向发展...................112.2.5烟草产业的发展越来越依赖于科技进步.............................11第三章中国烟草行业发展现状...............................................113.1中国烟草专卖制度....................................................113.1.1实施原因.......................................................123.1.2实施条件.......................................................133.1.3实施成效.......................................................133.2中国烟草行业现状....................................................143.2.1中国烟草行业总体现状...........................................142.2.2我国烟草行业发展现状...........................................153.3我国主要的产烟区....................................................163.3.1东北产烟区.....................................................163.3.2西南部烟区.....................................................163.3.3北部西部烟区...................................................173.3.4南部烟区.......................................................173.3.5黄淮烟区.......................................................183.3.6华中烟区.......................................................183.4对烟草行业发展规律的把握............................................193.5烟草行业存在的问题分析..............................................193.5.1烟草企业的现状在国际竞争中的能力有限...........................203.5.2现行烟草财税体制下的弊端.......................................20第四章中国烟草企业品牌营销模式分析.......................................244.1烟草消费原因分析....................................................244.1.1社交应酬.......................................................244.1.2心理调节.......................................................254.1.3消费习惯.......................................................254.1.4有意显示和炫耀.................................................254.1.5从众心理.......................................................254.1.6模仿、好奇，盲从和追求时尚.....................................254.2中国烟草行业的4Ps分析...............................................254.2.1产品策略(product)..............................................254.2.2价格(price)............................................