第1页共15页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共15页“报喜鸟”企业品牌推广策划方案目录目录.....................................................................................................................................................1前言.....................................................................................................................................................2上篇.....................................................................................................................................................2一、“报喜鸟”企业的格局与发展现状分析...................................................................................2二、国内男装市场品牌分析...............................................................................................................31、产业分析....................................................................................................................32、竞争分析....................................................................................................................33、品牌分析....................................................................................................................3三、本案目的.......................................................................................................................................41、打造品牌....................................................................................................................42、拉动销售....................................................................................................................43、促进招商....................................................................................................................4下篇.....................................................................................................................................................4一、公关方案.......................................................................................................................................41、中国企业新闻网.........................................................................................................42、公关策略....................................................................................................................63、执行时间....................................................................................................................64、总体推广思想............................................................................................................6二、媒体分析.......................................................................................................................................91、新闻、综合门户.........................................................................................................92、地方门户新闻网站.....................................................................................................93、行业门户网站...........................................................................................................104、平面媒体..................................................................................................................105、网络广告..................................................................................................................10三...
