希尔顿酒店集团战略分析报告目录目录........................................................................................................................................................I图索引.....................................................................................................................................................III第1章公司概况...................................................................................................................................1第1节公司简介..........................................................................................................................11.1.1创始人..........................................................................................................................11.1.2经营理念......................................................................................................................11.1.3希尔顿酒店管理的七大信条......................................................................................21.1.4价值观..........................................................................................................................21.1.5广告语..........................................................................................................................2第2节发展历程..........................................................................................................................3第3节希尔顿中国......................................................................................................................6第2章外部环境分析...........................................................................................................................8第1节一般环境分析..................................................................................................................82.1.1政治环境(P)................................................................................................................82.1.2经济环境(E)................................................................................................................92.1.3社会环境(S)..............................................................................................................102.1.4技术分析(T)..............................................................................................................11第2节产业环境分析................................................................................................................122.2.1现有企业之间的竞争强度分析................................................................................122.2.2新进入企业的潜在进入威胁分析............................................................................152.2.3供应商分析................................................................................................................162.2.4买方分析....................................................................................................................172.2.5替代产品分析............................................................................................................17第3节运营环境分析................................................................................................................182.3.1市场细分分析..............................................................................................................
