摘要随着我国GDP保持持续增长，社会保险制度的改革，我国保险行业历经三十年的发展，已经形成巨大规模，与社会保障形成一个完整的社会保障体系，已经成为国民经济主要的组成部分，势必发挥越来越重要的作用。我国保险市场在从不成熟到成熟的发展过程中，整个行业大体上要经历从单纯追求保费收入规模、到追求实际利润、再到实现个性化服务的三个阶段。步入21世纪，面对复杂的国内外经济形势，中国保险行业发展驱动因素的效应逐渐减弱，进入了周期性调整阶段，各项矛盾和问题逐渐显现，可以说，中国寿险业已经到了不得不进行改革的阶段。内蒙古自治区作为中国地域最辽阔、矿产资源丰富的西部少数民族自治区，经济增速保持国内领先水平，却由于自身诸多不利因素的限制，导致保险行业发展方面一直处于较低水平。内蒙古寿险行业发展历程代表了我国大部分欠发达地区的发展特点，可以说，研究内蒙古寿险行业在转型期的发展，对我国保险行业发展具有典型示范作用。本文以国内第三大寿险企业——新华人寿保险股份有限公司（以下简称“新华保险”）2004年在内蒙古自治区设立的二级直管分公司为例进行分析和阐述通过剖析新华保险内蒙古分公司发展现状，结合相关理论研究，利用SWOT分析方法，提出在当前经济发展形式和企业现状下的寿险发展的思路和举措，解决企业在经营管理实践中遇到的各种问题，本文对新华保险内蒙古分公司的发展环境及发展条件进行分析，提出“以客户为中心”为核心的总体发展战略，及战略实施的路径。意在通过实现内蒙新华发展战略转型，为中西部城市型机构的未来寿险发展提供借鉴。关键词：新华保险、内蒙古分公司、发展战略、客户导向、价值成长AbstractWiththereformofChina'sGDPtomaintainsustainedgrowth,thesocialinsurancesystem,China'sinsuranceindustryafterthreeyearsofdevelopment,hasbecomeahugescale,andSocialSecuritytoformacompletesocialsecuritysystem,hasbecomeamajorpartofthenationaleconomy,isboundplayanincreasinglyimportantrole.China'sinsurancemarket,fromimmaturitytomaturityinthedevelopmentprocess,theindustryisgenerallygothroughthreestagesfromthesimplepursuitofpremiumincomescale,tothepursuitofactualprofits,toachievepersonalizedservice.Enteringthe21stcentury,thefaceofcomplexdomesticandinternationaleconomicsituation,theeffectsofChina'sinsuranceindustrydriversgraduallyweakenedintoacyclicaladjustmentphase,thecontradictionsandproblemsgradually,itcanbesaidthatChina'slifeinsuranceindustryhastohavecarryoutstageofreform.AsChina'sInnerMongoliaregion'smostvast,mineral-richeasternandwesternethnicminorityautonomousregions,economicgrowthremainedtheleadingdomesticlevel,butduetotheirlimitednumberofunfavorablefactors,ledtothedevelopmentaspectsoftheinsuranceindustryhasbeenatalowlevel.DevelopmentofInnerMongolia,onbehalfofthelifeinsuranceindustryinmostunderdevelopedareasofdevelopmentcharacteristics,wecansay,thelifeinsuranceindustryresearchanddevelopmentinInnerMongoliainthetransitionperiod,thedevelopmentofChina'sinsuranceindustryhasatypicalrolemodel..Inthispaper,thethirdlargestlifeinsurancecompanies-ChinaLifeInsuranceCo.,Ltd.(hereinafterreferredtoas"NCI")in2004inInnerMongoliaAutonomousRegion,establishedtwostraightbranchesexampleforanalysisandelaboration.ByanalyzingthedevelopmentstatusNCIInnerMongoliaBranch,combiningtheoreticalresearch,theuseofSWOTanalysismethod,ideasandinitiativesintheformoflifeinsurancedevelopmenteconomicdevelopmentandcurrentstatusoftheenterprise,tosolvevariousenterprisemanagementencounteredinpracticeproblem,Inthispaper,thedevelopmentoftheenvironmentandconditionsforthedevelopmentofInnerMongoliaBranchofNCIanalyzedthat"customer-centric"asthecoreoftheoveralldevelopmentstrategy,andstrategyi...
