中山大学新华学院中山大学新华学院企业战略管理案例分析报告管理学系2014级市场营销林天宇（14034032）陈晓琪（14034064）指导老师：武亮2016.10.30中山大学新华学院目录一、富士康集团背景介绍（一）富士康国际（富智康集团）、富士康科技集团、鴻海精密集团三者关系（二）富士康现状..............................................................11.1富士康之路............................................................21.11有远见的创始人—郭台铭.................................21.12郭台铭的领导风格.......................................31.13富士康起源与发展.......................................31.14富士康的发展历程.......................................4（一）进入PC领域.......................................4（二）做最好的“追随者”................................4（三）创立FoxConn品牌联手美国巨头....................4（四）投资大陆深圳建厂.................................4（五）成为“代工之王”..................................5二、富士康战略分析..................................................52.1富士康战略思想............................................................52.11企业愿景...............................................52.12企业使命...............................................62.13企业价值观.............................................62.2富士康环境分析............................................................62.21富士康国内环境分析.....................................62.22富士康国外环境分析.....................................72.3富士康SWOT分析...........................................................82.31优势分析...............................................82.32劣势分析...............................................82.33机会分析...............................................82.34威胁分析...............................................92.35SO战略分析............................................92.36WO战略分析............................................92.37ST战略分析............................................92.38WT战略分析............................................9富士康SWOT分析表..........................................102.4富士康的发展战略.........................................................112.41战略选择原则..........................................112.42制定发展战略..........................................112.43自有品牌战略..........................................112.44深耕制造业............................................122.45其他发展战略..........................................122.5富士康发展战略的实施与控制措施...........................................14中山大学新华学院2.51主营业务的战略实施与控制..............................142.52自有品牌的战略实施与控制..............................152.53其它发展战略实施与控制................................172.6成本优先竞争战略（成本领先战略）.........................................192.61有效压低管销费用......................................192.62降低成本的基础........................................192.63自产零部件............................................192.64不承担库存风险........................................20三、富士康转型升级战略.............................................213.1富士康转型升级自身条件分析...............................................213.11转型升级动力（原因）..................................213.12富士康所具备的技术条件................................223.13富士康追求线上转型的原因.........
