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BaoSteelBaoSteelGroupGroup.ACaseStudyofKPMGConsulting’sEnterpriseValueCreationFrameworkBy:MarcyJillStraussHighTechLead,EnterpriseValueCreationKPMGConsulting第2页共11页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第2页共11页.ContentsContents第3页共11页第2页共11页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第3页共11页vip.aliqq.com.cn海量免费资料尽在此ExecutiveSummaryYichang,asubsidiaryofthe$8billionChinesesteelbehemothBaoSteelGroup,cametoKPMGConsultingtounderstandthechangesrequiredtobegloballycompetitive,nowthatChinahasbeenadmittedintotheWorldTradeOrganization(WTO).TheclientselectedKPMGConsulting’sEnterpriseValueCreationframeworkthathasbeenknowntocreatevalueforcompanies,andhasearnedfavorableacclaimfromexternalanalystsatGoldmanSachs,AberdeenGroupandAMR,amongothers.ThroughtheEnterpriseValueCreation(EVC)framework,theteamwasabletounderstandYichang’sprimaryproblems,andtodevelopsolutionstoaddresstheseissues.Fromthebeginning,ahighlevelofexecutiveparticipationhelpedtheteamtohoneinontheprocessareasoffocus.Theyincluded:1.NewProductDevelopment2.Marketing,MarketAnalysis,ProductPricing3.Sales,CustomerService,ChannelManagement,CustomerSolutionDevelopment4.FinancialandManagerialAccounting,CostControls5.PerformanceManagementTheteamreliedoninterviews,managementreports,quantitativeanalysis,benchmarking,competitiveintelligenceandbestpracticeinformationtoascertainanddocumentthecurrentstateofYichang’sprocessesandoperationalefficiency.AScorecardandValueImpactAnalysiswereusedtocreatemediumandlong-termtargetmetrics.Aftertwoclientoffsitemeetingstogatherfeedbackandtodevelopconsensuswithinthemanagementteam,aroadmapwasdevelopedthatprioritizedandlaidoutfutureinitiatives.Thescorecardmetricsweredirectlylinkedtothefulfillmentoftheroadmapprojectssoongoingmeasurementcouldbeappliedtogaugeprogress.TheimpactofprocesschangeswerealsolinkedtoBaoSteel’sfinancialstatements.IntenweeksKPMGConsulting’sworkpositionedtheclientto:AchieveconsensusonthecurrentstateissuesDistinguishtheareasofgreatestopportunityAgreeonremediestocurrentproblemsMobilizeeffortstobecomemoreefficientandcompetitiveSystematicallymeasureandachievethedesiredresultsKPMGConsulting’sprimarysponsor,theCFO,believestheEVCprojectwaspivotalinthecompany’sabilitytobesuccessfulastheimplicationsofChina’sacceptanceintotheWorldTradeOrganizationarerealized.ExecutiveSummary……………………………………3Introduction…………………………………………4MethodologyandAnalysis…..……………………5Findings..……..………………………………….…7Results…..…………………………………….……10第4页共11页第3页共11页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第4页共11页IntroductionChina’seconomyhasbeenexpandingatanannualrateofsevenpercentoverthepastthreeyears.TheGDPgrowthofShanghaihasapproachedtenpercentduringthatsameperiod.ThishasbeenfueledbyChina’sentryintotheWorldTradeOrganization,aswellastheincreasedglobalizationoftradeandthedevelopmentofaneducated,tech-savvyworkforce.WhileChina’ssteelmarkethasbecometheworld’slargest,withannualdemandestimatedtogrowby50milliontonstomorethan182milliontonsby2005,industryexpansionplansfallfarshortofthesenumbers.Only27millionadditionaltonsofcapacityareforecasttobebuilt,forcingtheexistingplantstoeitherbecomemoreefficientquickly,ortoleavealotofdemandonthetable.DemandforsteelintheU...