第六届“挑战杯”大学生创业计划竞赛目录CONTENTS目录CONTENTS.....................................................................................................................................1第一章执行总述.....................................................................................................................................61.1公司简介..............................................................................................................................61.2公司宗旨和目标..................................................................................................................61.3技术与服务..........................................................................................................................91.4产业背景与市场分析..........................................................................................................91.5经营战略............................................................................................................................101.6营销战略............................................................................................................................101.7财务分析及预测................................................................................................................101.8风险及其预防....................................................................................................................10第二章公司简介...................................................................................................................................122.1公司名称及标识................................................................................................................122.2公司选址............................................................................................................................122.3公司简介............................................................................................................................132.4公司目标............................................................................................................................132.5公司战略............................................................................................................................142.6公司初期组织结构与职务分析........................................................................................142.6.1组织结构.......................................................................................................................142.6.2职务分析.......................................................................................................................152.6.3人员配备.......................................................................................................................162.7员工的招聘与培训............................................................................................................162.7.1人员的招聘...................................................................................................................162.7.2人员培训.......................................................................................................................172.8人员的绩效和薪酬............................................................................................................172.8.1人员绩效.....................................
