第1页共15页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共15页模拟商务谈判策划与总结报告目录一、商务谈判计划..........................................................................................................................3（一）基本目标..............................................................................................................................3（二）谈判期限..............................................................................................................................3（三）拟定谈判议程......................................................................................................................31.交易内容..............................................................................................................................42.交易条件..............................................................................................................................43.双方关系..............................................................................................................................44.双方地位评价......................................................................................................................4（四）安排谈判人员及其分工.......................................................................................................5（五）谈判地点选择、现场安排及成本预算...............................................................................6二、商务谈判前的准备..................................................................................................................6（一）谈判资料搜集......................................................................................................................61.福特......................................................................................................................................62.沃尔沃..................................................................................................................................63.吉利......................................................................................................................................74.其他竞争对手......................................................................................................................85.收购沃尔沃后的初步计划...................................................................................................8（二）双方优劣势..........................................................................................................................9（三）谈判焦点..............................................................................................................................9三、商务谈判的过程....................................................................................................................10（一）谈判策略............................................................................................................................10（二）评分方面............................................................................................................................101.队名，口号，商务礼仪，气势，着装得体正式.............................................................112.临场发挥，思维敏捷....................................................................................................
