目录一、背景分析：..........................................................................................................................21、“三月三”节日简述...................................................................................................22、“三月三”节日发展现状及趋势............................................................................4二、项目调研...............................................................................................................................61、外部宏观环境（PEST）分析.....................................................................................62、SWOT分析........................................................................................................................7三、项目策划...............................................................................................................................81、公关目标.........................................................................................................................82、目标受众.........................................................................................................................83、宣传策略.........................................................................................................................94、主要信息.......................................................................................................................10四、项目实施.............................................................................................................................111、湖南首届三月三民族文化节开幕式......................................................................112、兰舟竞渡.......................................................................................................................153、山歌对唱.......................................................................................................................194、执子之手，让爱常青.................................................................................................235、万人大相亲...................................................................................................................256、三月三民族文化展“神秘湘江酒会”.................................................................307、“三月丽人”评选活动............................................................................................348、闭幕式暨民族歌舞表演............................................................................................399、湖南首届三月三民族文化节媒体计划.................................................................4110、项目预算.....................................................................................................................50五、项目评估.............................................................................................................................51（一）、可行性分析.......................................................................................................51（二）、风险控制............................................................................................................53（三）、效果预测............................................................................................................54背景分析：1、“三月三”节日简述三月三是汉族及多个少数民族的传统...
